Copy of Portfolio Naiane

NAIANE

bonane

Social media manager

PORTFOLIO

about me

From Brazil, I spent about 1 year in London and fell in love with the city. I am passionate about social media strategies and have been working with various types of businesses, creating and developing brands.

I will show you, as far as possible, respecting confidentiality between creator and client, some highlights of my work as a digital marketing professional

NAIANE BONANE

Social media manager

Content Designer

Social Listening

Community manager

Business Inteligence

Branding management

Work experience

50+

Brands

Internacional brands

work experience

brands

Segment: minning - non-profit organisation - social care

Skills: Community management - Crisis Management - Social listening Branding - Content design - Costumer assistant - Business inteligence Social data management

FUNDAÇÃO RENOVA

The Renova Foundation is the entity responsible for repairing the damages caused by a massive dam collapse, one of the worst environmental accidents in Brazilian history.

I was in charge of the development of the social media communication strategy with the community affected by the tragedy. Hundreds of people were in need of their homes, water, and resources.

Using AI software, my work involved monitoring social media users' behavior around the company to identify trends, measure brand reputation, prevent crises, and design content based on KPIs.

With my team, a system was successfully implemented to collect, analyze, and interact with thousands of interactions on Facebook, Instagram, LinkedIn, and YouTube.

work experience

brands

Segment: vehicle manufacturing company - trucks - buses

Skills: Community management - Social listening - Content designing Influencer marketing - Business inteligence - Social data management - SEO

IVECO

Iveco is an Italian multinational transport vehicle manufacturing company. My experience was situated in an advertising agency that managed digital channels in Brazil.

My main activity was proactively finding new opportunities to drive community engagement forward and developing and implementing community engagement and member communications strategies.

Using AI software, my work involved monitoring social media users' behavior around the company to identify trends, measure brand reputation, prevent crises, and design content based on KPIs.

I was also responsible for facilitating conversations and interactions with and between members. I moderated discussions and content, responding to inquiries and feedback based on an FAQ developed by me and my team.

work experience

brands

Segment: mining - steel tech - B2B - Sustentability

Skills: Community management - Social listening - Content designing Influencer marketing - Business inteligence - Social data management

CBMM - NIOBIUM TECH

CBMM is a company based in Brazil that mines minerals to produce niobium. Created by CBMM, Niobium Tech is an international company that distributes materials used in the construction, energy, and mobility sectors.

My participation in these projects was as part of the team of an advertising agency that was managing their account. As a senior professional, I was responsible for providing data and KPIs that were essential to drive significant decisions in the brand strategy, but this time in the English language.

Using AI software, my work involved monitoring social media users' behavior around the company to identify trends, measure brand reputation, prevent crises, and design content based on KPIs.

My main activities were proactively finding new opportunities to drive community engagement forward and developing and implementing community engagement and member communications strategies.

CASE

Global leader in agriculture and farm equipment

NEW HOLLAND

Industry of Agriculture and Construction products

BIOEXTRATUS

Brand of hair products

UNIMED

One of the biggest healthy insurance company in Brazil

CASE IH

Sells a full line of construction equipment

other

projects

Notable brands for which I have worked as a social media and community manager.

personal

Project

I have been running my own marketing agency since 2020. Although it is a parallel project, I assist small businesses in developing their social media presence. Even though these are smaller projects, I have some partners who help me create content for clothing stores, restaurants, bars, aesthetic clinics, among many local businesses.

Graphiic

posts

Some of the art contents that I've produced for small businesses while running my own agency.

Graphiic

posts

Some of the art contents that I've produced for small businesses while running my own agency.

Lectures

Frequently, I have been invited to lecture in universities about digital marketing and career development. I have also been a reference in community management and provided numerous classes in companies where I have worked.

Lecture for a journalism class at university

Lecture for approximately one hundred marketing professionals.

Highlights

Some social media posts that I created

Ads Campain

Personal

project

As a hobby, I am also a makeup artist, and I produce content such as tutorials and product reviews. Through this, I take the opportunity to study the trends and the social media algorithm. I have some videos that have become viral.

plataforms and tools

Now you will have access in summary form, to a brand development case made by me. The use of the material was authorized by the client.

ok!

Fernanda

Bastos

Brand Strategy

by:

About Fernanda

Fernanda Bastos is a dedicated nutritionist based in Belo Horizonte, specializing in functional nutrition. Her focus is on assisting clients who aspire to lose weight, achieve longevity, and adopt a healthier lifestyle.

Fernanda extends her expertise to clients living outside the city through convenient online appointments.

With a passion for promoting well-being and personalized nutritional guidance, Fernanda is committed to helping individuals achieve their health and weight loss goals through evidence-based and holistic approaches.

Nutritionist giving consultation to patient with healthy fruit and vegetable, Right nutrition and diet concept

Values

vision

Become a trusted reference in Belo Horizonte, offering effective support for individuals seeking weight loss and overall well-being.

To establish a company comprising diverse health professionals, collectively promoting holistic and multidisciplinary approaches to wellness.

MISSION

Empower individuals to cultivate a healthier relationship with food, promoting overall well-being and longevity. Through personalized guidance and evidence-based practices, I aim to contribute to a healthier society by fostering nutritional awareness and sustainable lifestyle choices.

Archetype

The brand archetype of the caregiver embodies a nurturing and supportive approach, emphasizing the practitioner's commitment to clients' well-being. By adopting this archetype, the nutrition professional establishes a compassionate connection with the public, positioning themselves as a trusted guide on the journey to improved health.

Communication strategies focus on empathy, personalized care, and a genuine commitment to understanding and meeting the unique nutritional needs of each individual.

Through this archetype, the nutrition professional aims to create a comforting and reliable brand image, fostering lasting relationships with clients based on trust and genuine care.

Caregiver

Holistic nutritionist provides a wholistic approach to wellness for patients

Brand Persona

Women aged 25 to 45 looking for healthy weight loss without sacrifices.

General public with chronic illnesses. PCOS, menopause, pain, anxiety, depression, patients with some type of chronic disease already present (DM, heart disease, kidney failure, hypothyroidism, autoimmune)

Tone of voice

Friendly

Informative

Kind

Eventualy funny

Key words

"hidratadas" (someone hydrated) use this word as nickname to create a sense of community with the audience

Dont's

Avoid words: engordar (get fat)

secar (expression used to relate fast lose of weight)

porcarias (expression used to low quality food)

Hashtags

#balanced menu #nutrition #functionalfoods #healthylife #healthynutrition #truthfulfood #healthyweight loss #sportsnutrition #lifequality #foodreeducation #suffering diet #wellbeing #weightloss

Visual identity

Color palette

#F6EDE4 - Breathing color, brings balance between colors #BBD61F - Health, vitality (obeys the logo)

#8CB771 - Health, healthy eating

#013A20 - Authority, equalizer of emotions

#FFA46F - encouragement and stimulus

Typography

Heebo - Seriousness and clarity

Roboto- thin, rounded lines, balance.

Elements

Plants shadows

Refers to reflection, tranquility > equalizing body and mind without sacrifice